Case study: E.ON
Imagining and validating customer focused propositions at speed
3.8 million customers choose E.ON for their energy, making them one of the leading providers in the UK. In an increasingly competitive and price-drive market, E.ON's aim is to use new technologies to make energy simpler, smarter and more sustainable. E.ON approached 383 looking for a partner to help develop and test new digital propositions, building on their core offering to give customers more reasons to stay than price alone.
Testing the theory
Working with the team at 383 was great. We were able to quickly develop and iterate ideas, and they provided a set of tangible tools and processes that we could use long after our initial engagement.
Meet E.ON See Recommends
This beta platform provided a series of interactive recommendations for customers, based on their recent energy consumption, to help identify quick wins around the home and relevant energy products. Working at speed enabled E.ON to quickly understand which of these interactive recommendations had the best chance of conversion, providing valuable insight to future campaigns and products.