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Helping to launch a new range of smart home devices to a wider audience

Simplifying 'smart'

Lightwave approached us to help them launch a new range of Apple HomeKit compatible devices and needed a strategy to appeal to a wider audience, as well as a brand refresh to make its product stand out in Apple stores.

Finding the fit

In order to appeal to a wider, non-technical audience, we used the Jobs to be Done framework to understand how people might want to manage and control their homes. By identifying unmet customer needs, we were able to create compelling cases for how Lightwave products could fit into their lifestyles.
Finding the fit

Making waves

Your home, smarter

Your home, smarter
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